Addressing a large, underserved market. SJ Partners serves lower middle market companies in need of an exit strategy by acquiring consumer and services companies with between $1 million and $5 million in cash flow. To illustrate the large absolute and relative size of the middle market, there are 168,000 businesses with $7.5 million to $99 million in sales versus only 13,000 with revenues of $100 million and greater according to research conducted by the Small Business Administration.

Target Companies. These companies may be independent, family operations without a succession plan or noncore divisions of larger companies. They are often too small to attract the interest of strategic acquirers or one of the many traditional buyout groups which have grown larger and larger and are thus not able to focus on small or midsize transactions.

A High quality buyer. SJP provides these companies a high quality option with the operating and financial expertise of the large buyers plus a dedication to the lower middle market and ability to creatively and expeditiously structure and close purchases.

SJ Partner's Capital. The firm invests the capital generated by generated by the NPD Group, one of the nation's largest private consumer market research companies. In recent years, NPD took public its internet measurement subsidiary, Jupiter Media Metrix (which has since be sold) and sold its custom research division, providing SJP's primary source of capital.